Author Michelle Cromer has never shied away from taking on the world on her own terms. In fact, throughout her career, whether as a business woman, advertising executive and trend setter her native Austin, Texas, Michelle has raised the bar for herself, and for those colleagues and associates around her.

Through hard work and impeccable consumer instincts, Michelle vaulted from a junior account executive at Sanders, Wingo Advertising in 1985 into a full-fledged partner of the firm by 1996. The agency, which boasts 70 employees, offices in Austin and El Paso, Texas, a yearly capitalized billing of over 70 million; Michelle played an active role in fostering new business, supervised a staff of account executives, and served as a principal-level contact for clients.

In October of 2006, Michelle launched her writing career with her first best selling book entitled Exit Strategy: Thinking Outside the Box, published by Tarcher/Penguin. Meeting the world on her terms is exemplified in the subject matter of Exit Strategy, which defines the many creative ways individuals and families can structure what happens to their remains upon death by outlining ways to plan out a more creative and memorable exit.

Her second book, It Snows In Heaven, is a beautifully illustrated children’s book, which is a tender, thoughtful treatment of an emotionally difficult subject, the death of a beloved pet.

A graduate of Abilene Christian University, with a BA in Finance, Michelle has spoken to a variety of groups on cultural, spiritual and business related topics. She serves as the first woman president of Coronado Country Club and is hailed for creating Pink Crosses, a foundation to bring comfort and closure to the families of the murdered girls in Juarez, Mexico, utilizing forensic identification.

Michelle lives in El Paso, Texas with her husband Barry and their two sons, August and Sam.